In Spain, the property market where the use of real estate MLS networks is probably the most widespread is on the Costa del Sol. Real estate agencts in Malaga, and especially in the Marbella area of influence, invest a lot of resources in property listing and its marketing. Using an property MLS allows them to maximise the exposure of that property portfolio through other agencies and reach a wider clientele.
But the choice of which MLS to use is crucial and not exempt from problems.
Most Real Estate MLS’s implement few or no control systems. Once a property is shared, the agency loses some or all control over:
- Where that property can appear (other websites, real estate portals,…)
- How it appears and which data it appears with
- Under which brand or agency it is offered
- And once the property is sold or taken off-market, the ability to remove it from everywhere.
Inmobalia MLS has always been recognised as one of the safest and highest quality Real Estate MLS networks. Its admission policies, strict rules of use and continuous pursuit of quality mean that the agencies with the best product are confident in using Inmobalia MLS as an essential part of their marketing.
Even so, Inmobalia MLS member agencies have continued to ask for more control and options to get the most out of inter-agency collaboration. And if there’s one thing we pride ourselves on at Inmoba, it’s listening and learning from our clients’ knowledge.
We reproduce below the official announcement sent to our clients in which we let them know why they are members of the best real estate MLS network in the Costal del Sol, Andalusia and probably all of Spain. We have no doubt about that.
Subject: Not only the best CRM but also the best MLS Network for real estate agents and developers. Period.
This is a big (update) read about you being member of the best MLS Network.
So in short: We are happy to announce that we have completed everything we wanted to implement in the most advanced MLS Network in the country. Here is why… but if you do not have time to read this, please save this in your memory: Inmobalia CRM has the best property MLS Network inside. Not only for its quality of properties, but also for its flexibility, security and fine control. It allows you to create your very own network and share/clone your properties the way you want and with whomever you want.
And now, let’s get into the details.
For some time now, many markets have become sellers’ markets. There is little product in many areas, so MLS Networks have become a necessity. But using an MLS Network to promote your properties without control (who, where, what) could get you in trouble with owners of mid-to-high end properties and even damage your reputation. And on the other hand, using any kind of other people’s properties without control (how, which ones) would definitely make it impossible to grow your website and increase leads.
What happens when you Share a property on Inmobalia MLS Network?
The PUBLIC details of the property are made available to other agencies so that they can search, find and PRIVATELY offer your property to their clients. This means that they can send it by email, generate PDFs, share it via whatsapp, etc… but NEVER publish it on their website or portals.
What is Cloning a property?
Under some agreements between agencies, you can Clone a property from the Network and make it yours. And then:
- You need to rewrite the descriptions (to avoid duplicate content in your website/portals).
- You can add more descriptions in other languages to improve the listing.
- You can publish the property in your website(s).
- If the listing agent grants you permission, you could also publish it on property portals.
- If the price change or the listing agent updates pictures or other details, your Cloned copy gets automatically updated everywhere (web, portals, etc…).
- If the property is sold or taken off-market, your Cloned copy gets off-market and unplublished from your website and all property portals.
But what is the new Clone & Web section about?
This section appears now when editing a property and it allows you to fine control more options to collaborate with other agencies on that specific property.
- Property > Clone & Web > All Agencies
When checked on, you are giving permission to any agency in the Network to clone and publish it on their website and even on property portals on their behalf. This is great when you have lower-mid priced properties that are not so unique or just want to give the maximum exposure and get more out of the marketing efforts of other agencies.
- Property > Clone & Web > Agencies that can Clone
You allow only the agencies you have an agreement with to Clone that property. This is great for allowing only certain agencies to publish a high-end or exclusive property on their websites, while maintaining control. If you remove an agency from here at any time, their cloned copy is immediately taken off the market and unpublished everywhere.
- Property > Clone & Web > Agencies that can Clone & Portals
You allow only some agencies to Clone that property but allow them also to publish it on property portals. Ideal for collaborating with other agencies that may be using different property portals and audiences, associates of international brands or simple other similar markets to generate sinergies and brand reputation.
Can I make all my properties available for cloning to a partner agency very close to me?
Sure, this is what we call a global agreement. Ask support and your agreement will be added to your account without the need to review each property.
I’m not a listing agency but I have clients, which are my options?
- You can PRIVATELY offer all properties shared on the Inmobalia MLS Network to your clients. The quality of the listings is always a priority so you can be sure to have access to the best and most up to date portfolio for your clients.
- You can feed to your website all properties allowed to be Cloned by All agencies.
- You can feed to your website all units of developments shared in the Inmobalia Developments MLS.
- You can clone, enhance and publish to portals any property made available to be Cloned by All agencies from any member agency.
- You can chat and reach an agreement with any agency to allow you to Clone some specific properties or even reach a global agreement on all of them.
I’m a property developer of very unique properties, options?
- You can share your properties/projects on Inmobalia MLS Network so that hundreds of top quality agents can offer them to their clients PRIVATELY.
- Reach individual agreements with the agencies of your choice so that they can market your properties under your control.
I’m a property developer of medium or big complexes, options?
- You can share your development in the Developments MLS Network as a whole (details, documentation, videos, hd pics, etc…) so all member agencies has inmediate access to it. Ask support for guidance on this.
- You can share all remaining units and make them availiable to Clone and be promoted by hundreds of agencies.
- If you want to exclude any particular agency from accessing your development, block them in your Settings > Network. You will be always in control.
I only want to collaborate with a few agencies, is there a way to do this?
Sure. You can configure your MLS Network as you wish. Just block or allow agencies in your Settings > Network section.
Can I search & find those properties I’m allowed to Clone?
Sure, the property search filters now allows you find them all easily.
How do I know which agencies can Clone a specific property of mine?
All global agreements and individual permissions to clone are detailed in the main details of the property.
Can I find out which agencies are allowing me to Clone all or some of their properties?
Of course, the new filters are available under Settings > Network. And now you can also check in their agency profile how and how many properties they share, allow cloning, etc. Use the Contact options there to ask for agreements.
Need a custom training session for your team?
Reserve a spot for your team at firstname.lastname@example.org. You are already member of the most powerful MLS network, make your team get the most of it.
Thanks to you all sending feedback. We keep listening. Happy work.